Review a Range of Assessments Methods Essay

Without an appraisal then you will think that its hard to quantify in the case of learning has occurred or not. The purposes behind evaluating is to see whether somebody can do a course at a specific level or to check whether they are all set on to the following level because of the more significant level of work required. â€Å"Assessment is the way toward getting data about how much the understudy knows and assessment includes utilizing that data to frame decisions which, thus, are to be utilized in choice making† (Ian Reece, Stephen Walker part 6) There are various evaluation strategies utilized and utilized in various settings. Various sorts of courses require various kinds of evaluations. Beginning/Diagnostic Assessment; this is generally done toward the beginning, before somebody is going to embrace a course or capability. As you have to recognize what they think effectively about the picked subject to learn. This at that point gives you a thought of what level you can put them at. It is an assessment of a person’s qualities and shortcomings, information and abilities. Free Assessment is a target see by somebody who is from outside the association (Independent administering body), who comes into the course (for the most part towards the end) and settles on a choice on the understudies accomplishment. Developmental Assessment-as a Business and Enterprise Manager this on going appraisal is utilized and permits the understudy to improve and I can screen and watch them in practical’s all the time. Permitting customary criticism on what they have to enhance. The principle utilization of appraisals for educators is the on going or developmental assessment†( Geoffrey Petty 1998 p401). Summative Assessments are typically done toward the finish of the course of learning. Understudies will at that point know whether they have passed or flopped in their offer to pick up the capability or alluded to re-do some portion of the course. Observational appraisal permits the guide to check whether the understudy can play out a specific expertise that has just been exhibited or instructed. This additionally permits me to step in if the understudy is committing any errors. Questions and Answers are generally used to check whether an understudy has picked up the comprehension and survey their insight into a picked subject. You may need to re-express inquiries as certain understudies can be put off by the manner in which an inquiry is being posed. Straightforward clarifications and clearness for a basic reaction and answer. This territory would likewise cover composed reports, assignments, tasks, portfolios and tests just as oral addressing concerning past understanding and accomplishments. Log Books/Learning diaries are a helpful method of checking whether an understudy has moved the hypothesis into training. Reasonable evaluations permit you to check whether the understudy can incorporate the hypothesis based learning. Perhaps by doing pretend and exhibits. In my encouraging job I utilize a scope of appraisal strategies that incorporate Practical perception , this includes pretend, It permits me to perceive what the understudies resemble inside a gathering setting yet additionally how they take a shot at their own and to check whether they are arriving at the objectives that have been set. I additionally use questions and replies. This procedure is utilized toward the finish of the meeting yet before the recap to recognize that the understudies have comprehended. This includes asking the understudies inquiries identified with the assignment or movement so they can offer me a basic response of what and why they are doing a specific thing. I am then ready to make a record of this by a straightforward â€Å" approval if understood† or â€Å" thumbs down† if not. I am then ready to make an assessment of my instructing meetings.

To Sir With Love - Change Essays - Educational Psychology

To Sir With Love - Change Change: Man's capacity to adjust his reasoning In the novel To Sir With Love different human attributes are depicted. Of these, the possibility that people can adjust and change their perspective is by all accounts showed all through the story. In the novel, both the instructor, Braithewaite, and his understudies wind up going through numerous progressions that eventually bring about their coming to change their perspective about one another. Throughout everyday life, as in this fictionalized account, the capacity to adjust to one's' general surroundings self is a very significant quality. In my own life, this has occured on numerous events. Hence, it very well may be said that to have the option to change and adjust and our ways at taking a gander at things to our to our circumstances we are genuinely at advantage. In the story, Braithewaite starts with a lot of assumptions about his understudies. He anticipates that them should be unintelligent, unpleasant, racially narrow minded kids with no future-barely meriting his regard. Yet, as he sees later, they are the complete contrary energies of his of his underlying thoughts. This is progressively appeared through their activities, for example, for example, the understudies all going to visit the place of their dark companion during his emergency, or their figuring out how to treat each other with respect;they figured out how to address each other as their last names, inthe instance of the young men, and Miss, for the young ladies. For the students,they figured out how to regard and truly learn from their teacher,something they had never minded to do. Braithewaite helped them to break out of the example of narrow mindedness and unpleasantness that society had set them in. They started to regard themselves and afterward to regard others. To put it plainly, clearly both the instructor also, his understudies had the option to adjust their perspective to their advantage;they didn't stall out in their unique arrangement of biased ideas about one another. This is a key purpose of the novel, this thought individuals can alter their way of life. In my own encounters, I have wound up changing my ways as I have become savvier. One model would be my relationship with my more seasoned sister. As a youngster, I continually battled with her over everything and never attempted to get the chance to get her. Progressively, however, as I developed more established, I figured out how to acknowledge and to get her. Presently, however we despite everything contend about a great deal of things, I feel my relationship with her has improved and I am starting to get her. This has taken a total change in my perspective on her;I now take a gander at her as a pleasant individual with a lot to offer me, instead of as my abhorrence sister.This has been a genuine case of my having the option to change my perspective towards a person. The idea of man having the option to adjust his ways is an essential component to his living in a general public, for example, our own. We all must figure out how to acknowledge singular hardships, and we all must have the option to adjust to our ever-evolving world. World pioneers must modify their perspective about a developing underdeveloped nation, or a developing superpower. A representative must adjust to have the option to play out his activity adequetly. We all have needed to slowly adjust so as to live respectively as a generally strong, very much arranged society. Plainly everything is gone consistent in our universe of progress with the exception of progress itself. It is our capacity to learn and to adjust our ways that has presented people similar to they are today. As an animal groups, we have gone from living as bare savages to moderately living as generally acculturated people. This could never have been conceivable had it not been for our capacity to change our methods of thinking. For people, at that point, it is our capacity to change that has put us where we are today and is our key to promote headway, both as social orders what's more, as individuals.

Good Morning, Sportsracers!

Good Morning, Sportsracers! Introductions are generally a clunky thing for me. Theres some basic bio information I can give when I meet people around the Institvte (Hi, Im Danny; Im a senior majoring in physics with CS classes sprinkled to taste, and I live in East Campus.) but I feel a weird level of pressure trying to summarize myself in a few sentences. Should I mention the weird accumulation-of-facts thing that I do constantly? Am I going to be judged for quoting HMS Pinafore in this persons presence? Would this be a bad time to replace an introduction to this person with just scrunching up my face in a ridiculous manner? (That last one has worked a couple times in the past, by the way.) Im weird, in case thats not clear. Nevermind the why and wherefore: lets roll back the clock to April 2011, when I was getting ready to attend my own Campus Preview Weekend (CPW). I had been fairly quiet through the first half of high school, and it had taken a number of years before I could convince myself that I had a close-knit friend group. This timescale felt too long for college: I wanted to meet people right away, but my complete inability to remember names and faces made this process during the whirlwind of CPW seem particularly daunting. I needed a conversation starter, and looking around my room, I found one. I flew in to Logan Airport on the 7th, wearing my propeller hat. When I arrived via shuttle to MIT, a campus police officer watched me disembark next to Kresge Lawn, pointed at my hat, and yelled, You! Youre gonna fit in here just fine. I wore my beanie through the entirety of CPW, and it got enough stares (especially in strong wind) and when Orientation rolled around in late August, lots of people recognized me as propeller hat kid. Since playing the part of an ice-breaker, the propeller hat has reappeared on special days including the first day of school, through finals, and when I need a blog avatar which is an animated GIF[?]. (Thanks Lydia!) *breathes* Okay, I think Ive made it through this intro post in one piece. Im sitting here in my room playing ze franks An Invocation for Beginnings (which is a fantastic video but a bit profanity-heavy) trying to fight back the fears of blogging Ive had in the past. Discarding prior blogging attempts, discarding my own self-criticisms of my writing, discarding the latent fear that the average prospective reading this is going to wonder who the heck I am and why the heck Im dedicating my intro blog post to a hat. Putting those in the discard pile. Excited? Im excited! And God, let me enjoy this. Life isnt just a sequence of waiting for things to be done. ze

Imperialistic Attitude Conveyed in Jonathan Swift’s...

One must sometimes wonder what an ideal utopian world would be like. The first things to come to mind would probably rather trivial, such as golden roads, chocolate fountains, etc. However, the underlying core of what a utopian society would be like is one that would have an abundance of two seemingly unknown words, morality and humanity. Morality and humanity would be the greatest grace for any society to have, for any government to be driven by. Sadly, this is usually not, nor has it really ever been, the case. Instead, government is run by a largely imperialistic attitude. That is, whatever can satisfy the greed and hunger of a nation is what matters, not the inhumane suffering that follows afterwards. This imperialistic and dehumanized†¦show more content†¦After all, a country’s economic status is much more important than the well-being of other countries. It really is nothing more than dangerous nationalism. The sea captain Martin, in Candide, says it best, in sp eaking of imperialistic government best, with, â€Å"He’s mixed up in the affairs of this world to such an extent that he may well be in me, just as he’s in everything else†¦I’ve scarcely seen one town that did not wish the ruination of his neighbor, or one family that did not want to see the end of another. Everywhere you look, the weak execrate the strong while they grovel at their feet, and the strong treat them like so many sheep, providing wool and meat to be sold. One million regimented assassins, rushing from one end of Europe to the other, commit murder and brigandage by the rule book in order to earn their daily bread, because there is no more respectable profession; and in cities, where people appear to live in peace and the arts flourish, men are devoured by more envy, worry, and dissatisfaction than all the scourges of a city under siege. Secret sorrows are more cruel even than public tribulations† (Voltaire 501). War is, in itself, probably the most sickening aspect of this idea of globalization. There is nothing but pain, anguish, and agony that come out of war- nothing good at all. Possibly even more sickening than the horrors of war, however, is the pride that people have in it.

MCAT Sections Whats on the MCAT

The Medical College Admission Test (MCAT) is a 7.5 hour exam required for admission to U.S. medical schools. The MCAT divided into the following four sections: Biological and Biochemical Foundations of Living Systems; Chemical and Physical Foundations of Biological Systems; Psychological, Social, and Biological Foundations of Behavior; and Critical Analysis and Reasoning Skills (CARS). Overview of MCAT Sections Section Length Time Topics Covered Biological and Biochemical Foundations of Living Systems 59 multiple-choice questions 95 minutes Introductory biology (65%), first-semester biochemistry (25%), general chemistry (5%), organic chemistry (5%) Chemical and Physical Foundations of Biological Systems 59 multiple-choice questions 95 minutes General chemistry (30%), first-semester biochemistry (25%), introductory physics (25%), organic chemistry (15%), introductory biology (5%) Psychological, Social, and Biological Foundations of Behavior 59 multiple-choice questions 95 minutes Introductory psychology (65%), introductory sociology (30%), introductory biology (5%) Critical Analysis and Reasoning Skills 53 multiple-choice questions 90 minutes Reasoning beyond the text (40%), reasoning within the text (30%), foundations of comprehension (30%) Each of the three science-based sections consist of 59 questions: 15 stand-alone knowledge questions and 44 passage-based questions. The fourth section, CARS, includes all passage-based questions. Calculators are not permitted, so basic math knowledge is required (particularly logarithmic and exponential functions, square roots, basic trigonometry, and unit conversions). In addition to content knowledge, the MCAT tests scientific reasoning and problem solving, research design and execution, and data-based and statistical reasoning. To succeed, you must have deep knowledge of scientific concepts and be able to apply your knowledge in a multidisciplinary fashion. Biological and Biochemical Foundations of Living Systems The Biological and Biochemical Foundations of Living Systems (Bio/Biochem) section covers basic life processes such as energy production, growth, and reproduction. This section requires detailed knowledge of cell structure, cell function, and how organ systems interact. Most of the material in this section comes from introductory biological sciences (65%) and biochemistry (25%). A small portion of the section is devoted to introductory chemistry (5%) and organic chemistry (5%). Advanced coursework in cellular and molecular biology, anatomy and physiology, and genetics will be useful for this section, but they aren’t necessary. The Bio/Biochem section covers three foundational concepts: (1) protein structure, protein function, genetics, bioenergetics, and metabolism; (2) molecular and cellular assemblies, prokaryotes and viruses, and cell division processes; and (3) nervous and endocrine systems, major organ systems, skin, and muscle systems. However, simply memorizing the main scientific principles associated with these concepts is not enough to ace the Bio/Biochem section.  Ã‚  Be prepared to apply your knowledge to novel situations, interpret data, and analyze research.   A periodic table is provided for this section, though you’ll probably use it more frequently in the next section (Chem/Phys). Chemical and Physical Foundations of Biological Systems The Chemical and Physical Foundations of Biological Systems (Chem/Phys) section covers chemistry and physics. Chem/Phys sometimes inspires fear in test takers, especially pre-med biology majors whose chemistry and physics knowledge is limited to a few intro courses. If that sounds like you, rest assured that the Chem/Phys section focuses on applications of chemistry and physics (i.e., how chemistry and physics apply to biological systems and processes that occur in the human body). In this section, test takers can expect to encounter concepts from general introductory chemistry (30%), organic chemistry (15%), biochemistry (25%), and physics (25%), as well as a small amount of basic biology (5%). The Chem/Phys section focuses on two foundational concepts: (1) how living organisms respond to their environment (motion, forces, energy, fluid movement, electrochemistry and electronics, light and sound interactions with matter, atomic structure and behavior) and (2) chemical interactions with living systems (water and solution chemistry, molecular/biomolecular properties and interactions, molecular separation/purification, thermodynamics and kinetics). A basic periodic table is provided for this section. The table does not include periodic trends or the full names of elements, so make sure to review and memorize trends and abbreviations. Psychological, Social, and Biological Foundations of Behavior The Psychological, Social, and Biological Foundations of Behavior (Psych/Soc) section is the newest addition to the MCAT. Psych/Soc covers the following concepts within introductory psychology (65%), introductory sociology (30%), and introductory biology (5%): brain anatomy, brain function, behavior, emotion, self and social perceptions, social differences, social stratification, learning, and memory as they relate to psychology and sociology. The section also tests your ability to analyze research methodologies and interpret statistical data. Although not all medical schools require formal undergraduate coursework in the social sciences, incoming medical students are expected to understand the interrelationship between psychology, society, and health. Some students underestimate the challenges this section presents, so make sure to allot adequate time for studying. Remember, knowing psychological terms and principles is not enough to succeed on this section. You should be able to apply your knowledge to interpret data and solve complex problems. Critical Analysis and Reasoning Skills The Critical Analysis and Reasoning Skills (CARS) section tests your ability to use logic and reasoning to analyze arguments and make deductions. Unlike the other sections, CARS does not require a substantial base of existing knowledge. Instead, this section requires a strong set of problem-solving skills. CARS is also five minutes and six questions shorter than the other sections. The passage-based questions cover three main skills: written comprehension (30%), reasoning within the text (30%), and reasoning outside the text (40%). Half of the passage topics are humanities-focused, while the other half come from the social sciences. The best way to prepare for the CARS section is to practice with as many sample passages as possible.

Ronald Regan A Brief Biography - 731 Words

Ronald Reagan once said â€Å"What I’d really like to do is go down in history as Michelle President who made Americans believe in Michellemselves again.† (World Book Encyclopedia, 185) Reagan first rose to prominence in Michelle United States as a popular film actor. He Michellen turned to politics and became governor of Michelle state of California. That led eight years as Michelle president of Michelle United States. Through it all, Reagan emerged as one of Michelle most popular and influential Americans of Michelle 20th century. MICHELLESIS STATEMENT-last sentence in introduction Ronald Wilson Reagan was born on February 6, 1911. He was born to Nelle and John Reagan in Tampico, Illinois. Although Reagan recalls his younger years as idyllic, his family moved often, living on Michelle fly in five different places in Dixon, four in Tampico, and two in Galesburg, Illinois (Pendergast and Tom Pendergast). Reagan had a lively childhood. His family was involved in Michelle religious revivals hitting Tampico at Michelle time, but, though his moMicheller was a leader of church life in her area, his faMicheller displayed a destructive reliance upon alcohol (Pendergast and Tom Pendergast). He attended high school in nearby Dixon and Michellen worked his way through Eureka College. Michellere, he studied economics and sociology, played on Michelle football team, and acted in school plays (whitehouse.gov). He was a fairly good student, studying just enough on Michelle easiest coursesShow MoreRelatedPresidentail Power: The State of the Union Speech Essays1084 Words   |à ‚  5 PagesPresidents, like Ronald Regan were liked by a good number of people which helps them get more power because they had the support of the public. There is never a guarantee that one hundred percent of the people will like them, but a lot of people did like Regan during his presidency. With his â€Å"Regan Revolution,† he was able to restore national confidence and created peaceful prosperity for the longest known recorded time period (Ronald Regan). This period of contentment made Ronald Regan powerful in theRead MoreRonald Reagan Essay2113 Words   |  9 Pagesand moral despair. Foreign threats were emerging. The country needed not only a new president, but an influential hero. To truly solidify a place in history as a hero, a president has to take control and address the problems facing the country. Ronald Reagan was one of the most influential presidents of all time because he renewed the American spirit through his unique vision, advanced and protected democr acy and capitalism, and stimulated economic growth and development. Our 40th president wasRead MoreCold War in 1980s3505 Words   |  15 Pagestense parts : â€Å"the event Solidarity labor movement in the Soviet missiles had caused 269 deaths in flight 007 civilian Korean airlines. † The United States reacted, â€Å" the Soviets knew the plane was an unarmed civilian passenger aircraft. President Ronald Reagan called the incident a â€Å"massacre† and issued a statement in which he declared that the Soviets had turned against the world and the moral precepts which guide human relations among people everywhere† (â€Å"Korean† 18). Many analysts agreed thatRead MoreEngaging Privacy and Information Technology in a Digital Age12587 Words   |  51 PagesBeach, Florida BRENT LOWENSOHN, Independent Consultant, Encino, California GARY T. MARX, Massachusetts Institute of Technology (emeritus) HELEN NISSENBAUM, New York University ROBERT M. O’NEIL, University of Virginia JANEY PLACE, Digital Thinking RONALD L. RIVEST, Mas sachusetts Institute of Technology TERESA SCHWARTZ, George Washington University LLOYD N. CUTLER, Wilmer, Cutler, Pickering, Hale Dorr LLP, served as co-chair until his passing in May 2005. Staff HERBERT S. LIN, Senior Scientist LYNETTE

Marketing and Management Benificial of Global Companies

Question: Discuss about the Marketing and Management for Benificial of Global Companies. Answer: Option A: Marketing of new products by global companies is beneficial to the culture of the individuals in the host country Global brand- Definition A global brand is one that has recognition worldwide. Global brand does not mean just launching a website that is accessible from any part of the world. A global brand must understand consumer behavior, position itself correctly, know how a brand translates, think broadly and find good partners. A global brand must be able to identify the features that would create attractiveness. It has to establish itself in other countries and expand itself. It must have the capability to take decisions and choose which ones are applicable locally and which ones are relevant globally. It must understand the relativity for the market in which it operates. Mostly, it must have a tagline, symbols, specific colors to represent itself, and a name that is unique and recognized widely. Introduction of brand Coco Chanel is a privately held French brand owned by the grandsons of Pierre Wertheimer, Gerard, and Alain Wertheimer. The fashion house specializes in ready to wear clothes, Haute coutre, fashion accessories, and luxury goods. Coco Chanel, over the past many years has catered to the taste and style of women for its elegance. The brand is famous and global in appeal for it was instrumental in replacing the over designed, opulent, and constrictive dresses and accessories with simple and elegant suits, blouses, dresses, trousers and jewelry. The brand is recognized for revolutionizing fashion (CHANEL Official Website: Fashion, Fragrance, Beauty, Watches, Fine Jewelry, 2016). The founder of Coco Chanel, Gabriel Coco Chanel is herself a brand for she is the one who revolutionized fashion. She is the value of the brand. Her personality and outlook itself form the foundation of Chanel. The existence of Chanel rests on the effort and desire to keep her at the heart of the company. The brand is appealing mostly because of its ability to create within the audience a feeling of connectivity. The consumers can relate themselves to the brand. The Camelia is the tangible brand symbol of Chanel and represents the identity of the brand. The Little Black Dress collection differentiates Chanel from others. Chanel is brand for the socialites, the elite, the aristocrats, and the wealthy. It reaches the target audience and promotes itself by advertising through culture and society. Moreover, the symbol of Chanel has remained unchanged since it was designed by Chanel. It is a symbol recognized by people in every country. The symbol is the identity of the brand representing wealth, elegance, and elitism. The website of Chanel is very interactive and displays the Chanel culture. Moreover, it fits the traditional culture of the country in which it sets its foot (CHANEL, 2016). Host country culture before product introduction Coco Chanel has been very much influential in changing the way women dressed in the traditional French society. Womens dress in nineteenth century France reflected ancient Greek styles. Women wore draped, high-waist, and lose white gowns in the traditional French society. They wore clothes made from a variety of redingotes, pelisses, and shawls. In the second half of the century, women were seen prancing about in walking dresses. The framework underset and restrictive corset dominated the years after 1840. The clothing culture of nineteenth century France was characterized by bonnets, corsets, petticoats, bustles, and top hats. The period was dominated largely by full-length skirts. Women wore bell-shaped skirts. There were a constant experimentation and flow of styles (Nebenzahl Jaffe, 2013). Cultural Changes due to the brand Coco Chanel played a pivotal role in changing the fashion culture of France. Coco Chanel has revolutionized the fashion industry by replacing traditional dresses of the nineteenth century France with simple modern dresses. Chanel accelerated the popularity of trousers as a fashion item. Women wore trousers while working in traditionally male-dominated jobs. In the traditional nineteenth century society, pale tanned skin was associated with the lower class. Chanel subverted the tradition and made suntan skin a coveted fashion accessory (Okonkwo, 2016). What was considered unladylike and lowly was soon a trend in the elite class. Moreover, Chanel introduced the jersey in womens fashion wear. The jersey was reserved only for the men. However, Chanel used the practical, simple, and comfortable fabric for women wear. This was an antithesis to what women wore in the traditional society. The jersey was also considered economical in the war affected society. Chanel also introduced perfumes that were created artificially with unnatural ingredients. Though Paul Poiret had first made its scent, Chanel had put her name on the bottle thereby spreading the brand to an entirely new world market. Chanel is the source of inspiration for most brands today that create scent artificially (Som Blanckaert, 2015). Again, Chanel spread the idea of using costume jewelry by introducing glittering gems and large fake pearls. The trend was soon widely popular. The combination of fakeness and reality was a perfect to accompany minimalist clothes. Fake jewelry was used earlier by the lower class who could not afford to buy costly gemstones. It was Chanel who introduced the concept of fake and costume jewelry to the upper classes. Chanel is the face who presented the staple- the little black dress. She deemed electric colors impossible for a womans wardrobe and raised the importance of black dress. Chanel undeniably popularized the black dress. She considered the black dress a ubiquitous and iconic thing. She believed in the absolute beauty of the color (Riot, 2013). Moreover, Chanel was one of the first designers who borrowed menswear for womens fashion by creating iconic suits. The suit comprised fitted sleeves, metallic buttons, and collarless boxy wool jacket with braid trim, accompanied with slim line skirt. It was on the list of priorities for women who were seeking a position for themselves in the male-dominated society. The suit was further promoted by celebrities like Grace Kelly and Audrey Hepburn (Nebenzahl Jaffe, 2013). Four Examples of Cocos marketing strategies in France The customers of Chanel are mostly women who want to identify with the brand. They want to represent what the brand represents- simplicity, modernity, and elegance. The cosmetics of Chanel are for the younger and classic consumers. The Chance perfume targets women aged between eighteen and thirty. In France, Coco Chanel is one of the most desired brands. The brand releases commercials like the Coco Mademoiselle to gain recognition. It also organizes various fashion shows for promoting the brand. Such shows let the audience peep into the psyche of the brand and appeal to the public in such a way that women are ready to spend thousands of dollars. The global brand presents Coco Mademoiselles artistic creations, words, private collections, and masterpieces to promote itself. Chanel also earns its reputation through runway and theatrical shows. Such shows have stunning settings and elaborate backdrops. Such runway shows are highly acclaimed and anticipated (Riot, 2013). The brand also promotes itself by telling its story to the audience on television screens and wide screens. Movies like Coco Before Chanel by Audrey Tautou and Inside Chanel helps the customers to gain knowledge about the brand. They get to know the story behind the brand. The struggle of Coco from an orphan to one of the most influential personalities encourages women. Moreover, documentaries like Lagerfeld Confidential are also helpful in branding (CHANEL, 2016). Coco Chanel promotes its products through celebrity endorsement. It has roped in celebrities like Audrey Tautou and Marilyn Monroe. Stars like Candace Bergen, Bradd Pitt, Catherine Deneuve, and Nicole Kidman have become manifestations of the ethos that the brand perpetuates. Besides television shows, the luxury brand also uses fashion and art shows like the Metier dart to create awareness. The show pays tribute to the suppliers of Chanel for their excellent craftsmanship (Riot, 2013). Chanel utilizes iconography for branding. It creates an attractive image which signifies its heritage. The logo which is an interlocking double C is the brands icon. The use of monochromatic black, camellia flower and quilted leather strengthens the identity of the brand. The brand image is so widely known throughout the world that one would find it in anything and everything. The image is such that it transcends the identity of the label. The aesthetic iconography of Chanel has been incorporated by fans into their lives- from parties and interior decoration to cupcakes and clothes (CHANEL, 2016). Conclusion It is thus very much evident that Coco Chanel is a widely acclaimed and renowned global brand. It has all the features such as brand image, icon, celebrity endorsement, website, among other features which make it a global brand. The brand organizes various fashion shows, programs, and advertises through television and widescreen to endorse itself. The history of Coco Chanel and the women herself is inspiration for thousands of women in the fashion industry. The brand has an identity of its own and women seeking to use the brands products identify themselves with the label. The symbol itself is that of an elite class. Using the brand enables women to differentiate themselves from the crowd. It is a signature of elitism and wealth. Not only that, it symbolizes freedom and emancipation of women. Coco Chanel is the name who broke societal norms in the early twentieth century and paved the way for the modern high society women. References CHANEL Official Website: Fashion, Fragrance, Beauty, Watches, Fine Jewelry. (2016).CHANEL. Retrieved 16 September 2016, from https://www.chanel.com/en_US/ De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Kapferer, J. N. (2015).Kapferer on luxury: How luxury brands can grow yet remain rare. Kogan Page Publishers. Nebenzahl, I. D., Jaffe, E. D. (2013). Measuring the joint effect of brand and country image in consumer evaluation of global products. Journal of Marketing Practice: Applied Marketing Science. Okonkwo, U. (2016).Luxury fashion branding: trends, tactics, techniques. Springer. Pinkhasov, M., Nair, R. J. (2014). A dilemma across time and culture. InReal Luxury(pp. 4-27). Palgrave Macmillan UK. Riot, E. (2013). Woman in love, artist or entrepreneur? The edifying, mystifying life of Coco Chanel. Society and Business Review, 8(3), 281-313. Som, A., Blanckaert, C. (2015).The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management. John Wiley Sons. Steenkamp, J. B. (2014). How global brands create firm value: the 4V model. International Marketing Review, 31(1), 5-29. Wiedmann, K. P., Hennigs, N. (2013). Luxury marketing.A challenge for theory and.